Corey’s Local Marketing Minute

The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.

Latest Video

Episode 49: SMBs Go Neutral: Canary in Coal Mine, or Prepping for Party?

Released: 2023-03-20

Corey gets a reading from the latest Borrell Business Barometer and finds more SMBs are neutral on whether the economy will go sour.

Video Vault

With 89% of advertisers now buying targeted ads, Corey offers insights on what they perceive works best.

Corey dissects the 29% of buyers who are either trimming or increasing their radio budgets, and discovers that the make-up of the typical radio buyer is changing.

Corey assimilates results of a survey of 2,000 local advertisers to provide insights on who's buying OTT and how effective it is for them.

Corey profiles heavy investors in Facebook advertising and uncovers an amazing fact where non-advertisers in Facebook would rather spend their money.

Corey looks at the latest SMB Business Barometer and to see whether local advertisers see a recession "glooming" and how they will focus their marketing in 2023.

The Internet's data bounty may have prompted advertisers to say, "Show me the leads!" but they're shifting to something else to calculate ROI. Corey explores what they're doing and how they look for clues by tweaking media channels.

Corey spelunks the cavernous issue of advertising ROI and emerges with some valuable nuggets.

While the pandemic devastated millions of businesses, Corey discovers that even more have rushed in to replace them. And a large portion of them have been given an interesting government distinction.

Corey dives into new research about how ad buyers generate leads.

Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads.

Corey gives a reading of Borrell's quarterly business barometer and finds that ad buyers are spooked.

Episode 37: Pop Quiz!

Released: 2022-08-22

Professor Elliott hands out a multiple-choice quiz. See how your answers compare with local ad buyers regarding average time spent online, top conversions on Facebook, the likelihood of selling to an existing customer vs. a prospective one, and other marketing trivia.

What suggestions do agencies have for media companies that want their business? Corey sorts through comments from a survey of 500 local ad agencies.

Sponsored By:

AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education and exceptional operational support to ensure campaign performance for customers.

Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch and campaign performance. All within a single platform.

Ready to optimize your sales and marketing pipeline? Book a demo today.